Hello, my name is Ben Smith. I specialize in Online Strategy and Web Development. Over the years, I have been involved in developing company brands, web sites and campaigns to engage audiences. I have worked in both creative and technical roles, as well as managing projects, budgets and timelines. I enjoy working on solving challenges ranging from campaign creation and development to tracking success, as well as continuously looking for opportunities and areas for improvement. Using web analytics to identify these areas, we can learn to iterate revisions until we find the desired outcome of the campaign.