Osher Marin JCC

Building a Digital-First Nonprofit Brand That Grew Membership

The Osher Marin Jewish Community Center serves thousands of Bay Area members across fitness, arts, education, and community programming — but its digital presence hadn't kept pace with the organization's ambitions. The mandate was to modernize every touchpoint: website, email, social, paid search, and the way leadership thought about digital as a strategic asset.

As Creative Digital Director, the role spanned brand stewardship, content production, campaign management, and executive advisory — a rare combination of creative and strategic ownership that allowed for coherent, consistent execution across all channels simultaneously.

Earning Google Grants recipient of 10K per month unlocked significant paid search budget that was strategically deployed to grow awareness among exactly the right Bay Area audiences. Organic growth was pursued in parallel through a rigorous content and email program that connected members to programming in a personal, relevant way — contributing to a 35% subscription increase over three years.

Audience data became the engine of retention: analyzing behavior patterns and engagement signals allowed the team to launch initiatives that improved repeat engagement by 13%. Org-wide email marketing standards were established, bringing message consistency and measurable ROI to what had previously been an ad-hoc channel.