Case Study · 2015 — 2016

Z Gallerie

Web Operations Specialist · Berkeley, California

RoleWeb Operations Specialist
ScopeE-Commerce · Retail · B2C
Duration10 / 2015 — 06 / 2016
E-CommerceSEOPaid MediaEmailMobileAnalytics

Driving Revenue Through Cross-Channel Digital Execution

Z Gallerie is a bold, design-forward home décor and furniture retailer with a devoted customer base and a strong visual identity. At a moment when digital commerce was rapidly evolving, the Web Operations Specialist role was squarely focused on executing revenue-generating initiatives across every digital channel — with speed, precision, and clear performance accountability.

The position required both technical depth and strategic thinking: understanding how paid media, SEO, email, and landing page optimization work together as a system, not as isolated activities — and being able to translate campaign performance into insights leadership could act on.

Cross-functional collaboration was central to the role — working alongside creative, merchandising, and technology teams to ensure campaigns launched on time, on brand, and technically sound. E-commerce growth and mobile engagement were priority objectives, requiring constant iteration on the user experience and traffic acquisition mix.

Performance learnings were presented to stakeholders in a structured way, creating a feedback loop that accelerated campaign optimization. Each channel — social, paid media, SEO, email — was treated as a measurable investment with clear ROI expectations, building the kind of accountability culture that makes digital marketing organizations effective.

E-Commerce Revenue Growth Supported
Mobile Engagement Improved
Cross-Channel Campaign Execution
Stakeholder Reporting & Optimization

Work Samples

1 / 3
E-Commerce Experience
E-Commerce Experience
Web Operations · Digital Storefront
Product Landing Pages
Product Landing Pages
Conversion Optimization · UX
Performance Reporting
Brand Story Telling
Building Engagement For Home Decor Enthusiasts