Portfolio · Marketing Director · 15+ Years

Ben Smith

Marketing Director  ·  Brand & Revenue Growth  ·  Digital Transformation

bensmithdesign@gmail.com +1 707 888 0595 Great Barrington, MA
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About

Dynamic Marketing Director with over 15 years leading high-impact, data-driven organizations across B2B, B2C, and nonprofit environments — scaling brands, accelerating revenue, and building global teams through transformation.

Revenue & Pipeline Growth Brand & Reputation Management Demand Generation Customer Journey Marketing Executive Communications Team Leadership Budget & Agency Management Analytics & Reporting Digital Transformation AI Enablement
15+
Years Experience
$2.5M
Attributed Revenue
32%
Conversion Lift
35%
Subscription Growth
22%
YoY Search Growth
Career Timeline

A Decade & a Half of Impact

Robotics technology
Stäubli · 2019–2026
07 / 2019 — 05 / 2026
Head of Marketing
Stäubli Robotics North America  ·  Duncan, SC
  • Defined regional marketing strategy delivering $2.5M in incremental online attributed revenue
  • Directed multi-channel demand programs driving a 32% conversion increase and 24% engagement growth
  • Led rapid digital adaptation during COVID-19, protecting brand equity and long-term pipeline growth
  • Standardized analytics & reporting to improve forecast accuracy and executive visibility
B2B Robotics Demand Gen Analytics Marketing Automation
Community and nonprofit marketing
Osher Marin JCC · 2016–2019
07 / 2016 — 07 / 2019
Creative Digital Director
Osher Marin JCC  ·  San Rafael, CA
  • Earned Google Grants Recipient status, significantly expanding reach and engagement
  • Drove a 35% increase in subscriptions over three years through brand storytelling
  • Improved repeat engagement 13% with data-driven audience retention initiatives
  • Set org-wide email marketing and digital communications standards
Nonprofit Google Grants Email Markerting Web Development Lifecycle Marketing
E-commerce and retail digital marketing
Z Gallerie · 2015–2016
10 / 2015 — 06 / 2016
Web Operations Specialist
Z Gallerie  ·  Berkeley, CA
  • Supported revenue-focused digital initiatives across social, paid media, SEO, and email
  • Led technical execution for cross-functional e-commerce growth and mobile campaigns
  • Presented performance insights to stakeholders to guide iteration and optimization
E-Commerce Email Marketing SEO Brand Story Telling Marketing Automation
Home decor e-commerce web design
One Kings Lane · 2011–2014
03 / 2011 — 06 / 2014
Senior Web Design Manager
One Kings Lane  ·  New York, NY
  • Led launch of SEO section generating a 22% YoY increase in natural search from 10M+ members
  • Launched The Home Décor Resource Center in WordPress, boosting SEO traffic
  • Conducted A/B testing to surface consumer behavior insights that sharpened conversion
SEO Growth Marketing A/B Testing UI/UX Integrated Marketing Campaigns
Large-scale digital product design
eBay · 2009–2011
10 / 2009 — 03 / 2011
Senior Designer
eBay  ·  San Jose, CA
  • Developed homepage campaigns viewed by millions of users
  • Designed segmented lifecycle email programs tailored to buyer behavior
  • Contributed UX and UI strategy for large-scale, high-traffic digital experiences
UX/UI Email Marketing Brand Story Telling Lifecycle Marketing
Stowe Vermont mountain resort
GoStowe.com · 2008–2009
02 / 2008 — 07 / 2009
Internet Marketing Manager
GoStowe.com  ·  Stowe, VT
  • Served as Webmaster of gostowe.com, owning all aspects of online initiatives including SEO, SEM, and web development
  • Created and placed banner ads while managing media budgets across digital channels
  • Delivered brand-consistent messaging to consumers that reinforced the Stowe identity
  • Increased revenue by strengthening lead generation and sales channels for resort customers
SEO / SEM Behavioral Retargeting Web Development Display Ads Lead Gen
Education & Credentials
Bachelor of Fine Arts — Fine Arts
University of Colorado at Boulder
G
Google Ads Certification